Varsha Jaiswal

Assistant Professor (Marketing)

varshaj@rvu.edu.in

About
Publication & Works
Research Summary
Awards & Achievements

Dr. Varsha Jaiswal, an esteemed Assistant Professor, at School of Business at RV University has a Ph.D. in Commerce from School of Management Studies, IGNOU, her research thrives at the intersection of entrepreneurship and marketing, with a particular focus on e-business adoption in MSMEs. She holds a Master’s degree in Commerce (M. Com) with a specialization in Marketing from Deen Dayal Upadhyaya Gorakhpur University. Additionally, she completed her Bachelor’s in Commerce (B. Com), focusing on Marketing and Economic & Fiscal Administration from the same university. Her academic path is marked by significant achievements, including her tenure as a Junior and Senior Research Fellow under the UGC NET Fellowship.

Dr. Jaiswal has served as guest faculty at esteemed institutions like the University of Delhi and KCC Institute affiliated with GGSIP University, New Delhi. Her commitment to teaching extends to skill development initiatives. She has crafted modules for entrepreneurship training in collaboration with IGNOU and the Ministry of Skill Development and also contributed to self-learning materials on MSMEs, making her knowledge accessible to a wider audience.

At RV University, Dr. Jaiswal motivates students to delve into the synergy of commerce, technology, and marketing, preparing them with the insights and skills needed to thrive in today’s fast-evolving business landscape.

"Shaping minds today to transform the world tomorrow."

“Assessing Factors Influencing E-Entrepreneurship Intentions Among Aspiring Women Entrepreneurs” in the Indian Journal of Commerce Vol.76, No.1, January-March, 2023, 103-128.

“Digitalization of MSME Sector: Policy Initiatives and Challenges" in the IUP Journal of Entrepreneurship Development Vol.20, No.2, June 2023, 17-33.

“Exploring e-business adoption by MSMEs in Delhi NCR: a pilot study,” Shodaditya, Vol. VII, No.1, (2020), 27-31.

“Antecedents of B2B E-Marketplace adoption intention: An empirical study of microenterprises”, Inspira-Journal of Commerce, Economics and Computer Science, Vol. 06, No.2, (2020), 85-95.

Dr. Varsha Jaiswal’s research primarily focuses on digital transformation in Micro, Small, and Medium Enterprises (MSMEs), women entrepreneurship, and e-business adoption among small enterprises.
Her work sheds light on the adoption of e-business practices in the MSME sector, identifying key factors such as technological readiness and government support that affect the transition to digital economies.
Research Interests:
Entrepreneurship, Marketing, Digital Business

Awarded UGC NET Junior Research Fellowship/Senior Research Fellowship (JRF/SRF) in 2018.
Received the Best Paper Award for the presentation titled "An Empirical Investigation of the Impact of E-Readiness Factors on Global Trade in MSMEs" at the international conference organized by the KCC Institute of Legal and Higher Education, Greater Noida, in collaboration with the School of Tourism and Hospitality Management, Sinop University, Nasuhbeyoglu District, Turkey, on December 8-9, 2023.